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- Complex Language Weakening Brands http://www.brandingstrategyinsider.com/2009/10/complex_language_weakening_brands.html 2009-12-04
- Marketing and Branding - Strategy and Design - Artifacts as Evidence and Insight http://brandartifacts.com 2009-11-22
- Marketing and Branding - Strategy and Design - Artifacts as Evidence and Insight http://brandartifacts.com 2009-11-22
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What is Branding?
Branding is a strange little word. In everyday language it is used in place of Marketing, which is used in place of Advertising or sometimes Sales. In other words, we don’t know what it means, in and of itself.
Branding is about Brands
Marketing is about Markets
Advertising is about Ads
Selling is about Sales
The Wisdom of Peter Drucker